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"From first impressions, it’s clear that JAKE is a refreshing outlier to the fashion norm. Unlike the innocuous styles widely embraced by Bay Area natives, JAKE designs are striking, provocative, and just empowering enough to excite even the shyest of wearers to emerge unabashed from the crowds." Read more.
"[JAKE] is not your standard wedding look because the bride who'll wear it isn't your standard bride. This is a woman who enjoys a stiff drink, a raucous adventure, and a sartorial risk. She wants to stand out from the princess frocks that dominate the wedding blogs – so she enlists a designer who's not afraid to pass over traditional bridal fabrics, in favor of textiles like neoprene, polka dot organza, or a tone-on-tone white sequined camo. She is fearless. Much like JAKE."