We didn't get this far to only get this far.

JAKE makes clothes that matter. Clothes that are classic--yet modern--with a defiant twist.

Founded by Jake Wall and Nathan Johnson in 2011 as Artful Gentleman, the brand reemerged as JAKE in 2015 as a luxury fashion + lifestyle brand that offers garments with classic proportions and modern conveniences.

For the JAKE team, creating clothing and luxury is an intimate process. Before deciding on even the smallest of details, they think about how a design will be used and where it will be worn and, most importantly, by whom. Because at JAKE the big picture is borne out of a thousand well considered small ones. Once the team is ready to cut a pattern, each raw material is treated as a second skin. Completely opposed to an industrial mass market approach, the JAKE craftsman guide each material and design through the process as if it were a living being.

JAKE’s clothes are stylish and unique, designed to fit perfectly and last practically forever. JAKE gives you what you never knew you wanted: a sharper fit as well as a refined look.  JAKE creates clothes where even the details have details.

JAKE offers custom suiting, shirting, and separates for men and women.  These true works of art are appearing at some of the most fashionable weddings and special events. And in 2015 after jumping into the mix as part of Season 14 of Lifetime's Emmy Award Winning Project Runway, JAKE launched a limited edition capsule wearNOW! line that focuses on definition and depth as well as expanding the womenswear division to include couture and luxury gowns, cocktail, jumpsuits and dress pieces. At JAKE, satisfaction is not just embedded in the experience – it’s woven in the fabric.

Growing out of San Francisco’s historic background in garment making and manufacturing, JAKE produces much of the brand’s signature clothing in San Francisco from limited-run boutique fabrics made in the United States, Italy, and the United Kingdom.


Live out loud with Designer Jake.


JAKE co-founder and creative director Jake Wall was raised shuttling between San Luis Obispo, California, and San Francisco, California, where he learned to make quite a number of things as he was raised to have skill sets rather than play sports. While traveling abroad in Hong Kong, he visited one of the most renowned old world "mom and pop" tailoring businesses to commission a suit. The personal dedication they showed to the raw material inspired him to bring this dying trade and art back to life.

Jake is the creative mind behind the eponymous brand’s custom and ready-to-wear clothes that are classic--yet modern--with a defiant twist. After returning to San Francisco, Jake was introduced to Nathan Johnson by one of their college professors. In 2012, they founded Artful Gentleman to develop fine custom suiting for the modern man.

In June 2015, Jake officially became part of the Project Runway cast and joined a handful of international emerging designers. Complimenting Jake's success on the show, his designs have been featured in San Francisco Magazine, Women's Wear Daily, The San Francisco Chronicle, Inc. Magazine, Marie Claire, Gastronomique En Vogue, Haute Living and recognized by a number of awards including "Designer In Residence," Fashion Incubator San Francisco at Macy's Union Square (2013); “Hot 20 People’s Choice Award Winner for Fashion,” 7x7 Magazine (2013); “Designer in Residence Emeritus,” Fashion Incubator San Francisco (2013); “Giving Heart Award for Fashion Design and Charitable Work,” Fashion on the Square (2014); “Best Partnership Award – Fashion Event,” Human Rights Campaign (2014); "Best of the Bay: Designer to Watch 2016," 7x7 Magazine (2016)

Jake currently lives in San Francisco along with JAKE’s official mascots, the rescued greyhounds Echo and SCOTUS (Supreme Canine of the United States).