Out with the old, in with the new.

Out with the old, in with the new. Your favorite San Francisco fashion upstart reemerges with a fresh perspective and a fresh new name.

It’s been a whirlwind week for us with the big news that Jake Wall, our co-founder and creative director, has joined the cast of Project Runway Season 14. But that’s not all we have going on this week: we’re delighted to introduce you to JAKE. Don’t worry – you actually already know JAKE just as Artful Gentleman – we are still the company you’ve come to know and love but just with, well, more of what you never knew you wanted. 

Over the years, as we expanded our offering for both men and women and grew from custom suiting and shirting to limited edition ready-to-wear, we came to feel that the Artful Gentleman name didn’t fully encompass the range of who we are and what we do. We know what you are thinking: what’s really in a name? Funny you should ask. For example, some people didn’t realize we dress women as well as men. So we went back to the drawing board and in our hunt for something that was strong, something that was bold, something that was chic and stylish… we realized the answer was staring us right in the face, literally, and it was JAKE.

As we reemerge as JAKE, you will see some of your favorites moving around within our family of offerings. The Artful Gentleman full range of premium custom suiting shirting and separates will live on as ARTFUL by JAKE. Our limited edition ready-to-wear offerings, including some added accessories that have been long requested, are all alive and are part of JAKE by JAKE. 

Our original co-founders – Jake and Nathan –  are busier than ever as we race forward because as Jake always says: old ways don’t open new doors. Armed with a growing team, JAKE is working hard to make you even more clothing that truly matters.

Thank you for all the support you’ve given us over the years. We’re excited about what’s around the corner because we think the best way to predict the future is to create it. As always we’re so grateful and happy that you’re part of our journey.

JAKE co-founders Nathan Johnson (standing) and Jake Wall (seated)

JAKE co-founders Nathan Johnson (standing) and Jake Wall (seated)

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