WELL SUITED AND LEADING INTO SEPTEMBER

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The models were in full force as we paired our seasons best suiting designs with the distinguished look of Cari Borja’sdresses made with signature Artful Gentleman. silk fabrics.  The devil lives in the details and in the accessories, and for this special evening we also featured lines from SomNoir Bespoke Eyewear and watches by longtime local innovator,TokyoBay.

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The models were in full force as we paired our seasons best suiting designs with the distinguished look of Cari Borja’sdresses made with signature Artful Gentleman. silk fabrics.  The devil lives in the details and in the accessories, and for this special evening we also featured lines from SomNoir Bespoke Eyewear and watches by longtime local innovator,TokyoBay. But hey, don’t take our word for it when it comes to the night’s success.  Check out what Tony Bravo and the team at the San Francisco Chronicle had to say about the night here.

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Now… if that alone doesn’t seem like enough for us to keep busy, we headed straight into shooting for one of the new design series for the upcoming season… our formalwear collection we have affectionately entitled “To Catch a Thief.”  Taking our signature StyleBook approach, we took a creative approach to ambiance and shot at our co-founder and chief designer’s house.  It is amazing what level of drama one can achieve by just adding red curtains to any affair — we set SOMA off in a flurry of bold colors and contrast to present our newest line.  You won’t blink twice when you see this stylebook for the first time.  Thanks to Kelly Puleio for her photography and ladder climbing skills this shoot was a success and we cannot wait to see the final prints.

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And here we are… just settling back into the work week post Labor Day long weekend… and realizing that we need to go right back at it as we are shooting the last StyleBook for the new season this week.  We decided that we didn’t need to jam this one into the pre-Labor Day season as we weren’t going to need those infamous white stilettos for this one.  Keep your eyes peeled for the upcoming “Strangers” inspirations.

Until then… remember you are unique.  Not completely unique and not very unique and not more unique than something else.  None of those things can actually be what they say they are… because unique means that something is simply one-of-a-kind.  You can’t be very, more, or completely one-of-a-kind… you simply are or you aren’t.  So with that… if you are anything at all… be unique.  Lord knows we are.

JAKE